The downtown Fort Worth station that is the central hub of transportation for Trinity Metro buses and rail will now be known as Fort Worth Central Station. The Trinity Metro Board of Directors approved the name change during its March board meeting Monday.
Long known as the Intermodal Transportation Center — and most often called ITC for simplicity — the downtown station is a stop along the TEXRail and Trinity Railway Express routes, and is a destination and transfer point for multiple Trinity Metro buses. Located at 1001 Jones St., the station is also home to Amtrak, Enterprise and Greyhound.
“Prior to our Trinity Metro rebranding, our marketing firm conducted extensive research about the ITC and what the name meant to customers,” President/CEO Paul J Ballard said. “What we learned is that most customers did not identify with the name, nor did they know what ITC is an acronym for. As we continue to refresh and renew our brand and signage, the timing is ideal to make this change.”
Trinity Metro is a regional transportation system that provides public transportation to meet the mobility needs in Tarrant County. The agency offers connections throughout the North Central Texas region, annually providing 10 million passenger trips on buses, vanpools and the Trinity Railway Express, a 34-mile commuter rail line jointly owned and operated with Dallas Area Rapid Transit. Trinity Metro is the sole owner and operator of TEXRail, a 27-mile commuter rail line that runs from downtown Fort Worth to Dallas Fort Worth International Airport’s Terminal B.
SOURCE: City of Fort Worth