DALLAS, — Southwest Airlines Co. (NYSE: LUV) announced today the expansion of Repurpose with Purpose, an initiative that upcycles, downcycles, and recycles hundreds of thousands of pounds of discarded material into useful products with the help of partner organizations. Southwest Airlines has collaborated with diverse groups throughout the United States and Mexico to repurpose leather aircraft seat covers and cushions, blankets, life jackets, aircraft engines, and billboards.
By providing as many materials as possible to these groups, Southwest reduces the amount of waste it sends to landfills while also generating social and economic opportunities for communities. The Repurpose with Purpose program began in 2013, following the Evolve retrofit program, which replaced Southwest’s leather aircraft seat covers at that time. The newly expanded program, will repurpose nearly 675,000 pounds of seat covers and other discarded materials in 2017. The Repurpose with Purpose program will benefit women in indigenous communities in Mexico, as well as veterans, people with disabilities, senior citizens, victims of trafficking, and marginalized communities in the United States.
“Through our Repurpose with Purpose program, we are able to continue our commitment to living responsibly while creating a catalyst to make transformative change happen in communities throughout the world,” said Bill Tiffany, Southwest Airlines Vice President Supply Chain. “It’s humbling to hear the incredible stories shared from the organizations we’ve partnered with on this impactful program.”
SOURCE Southwest Airlines Co.