Southwest Airlines Co. ranks highest in Customer satisfaction among low-cost carriers for the second year in a row according to the J.D. Power 2018 North America Airline Satisfaction Study.SM
To help celebrate, the carrier launched an ad today showcasing the award which will run next week in Southwest’s sports sponsorship markets such as Oakland, Boston, Baltimore/Washington, Chicago (Midway), Fort Lauderdale-Hollywood/Miami and other cities across the United States.
“We’ve hung our hat on Customer satisfaction for 47 years, and we’re world famous for the Hospitality we offer our Customers every year,” said Gary Kelly, Chairman of the Board and Chief Executive Officer, Southwest Airlines. “Being recognized as both low cost and high care by J.D. Power further validates why Southwest stands above the competition. Thank you to our Employees who make Southwest a champion for our Customers every day.”
Southwest performed particularly well in all seven factors, but scored highest in the Reservation, Check-in, Boarding/Deplaning/Baggage, Flight Crew, and Cost and Fees factors in this study. High scores were driven in large part by investments made in fleet improvements.
Over the course of the last year Southwest has, among other key milestones, taken delivery of the Boeing 737 MAX 8, announced intent to serve both the Hawaiian Islands and Paine Field in Everett, Wash., unveiled its newest onboard product, iHeart Radio, and earned the top spot in the U.S. Department of Transportation’s annual aviation consumer satisfaction ranking for the second year in a row.1
Southwest is among the most honored companies in the world, regularly recognized as a most reputable organization and top employer. Additional recognitions for Southwest in 2018 include Program of the Year for the Rapid Rewards program at the Freddie Awards, and being listed as the only U.S. carrier on the list of 2018 TripAdvisor Traveler’s Choice Awards For Airlines.
SOURCE Southwest Airlines